As a quick follow up to my earlier blog with tips on how to write a good thought leadership pr article, I received the very pleasing news that one of these articles, which was published in the Industrial and Commercial Training Journal, has been awarded a Highly Commended by the publishers.
This serves as a great illustration of how effectively a PR specialist can work alongside a client to produce high quality thought leadership content for marketing purposes. This piece was the result of a series of interviews with different members of the client’s management team, plus my own research to identify a way to combine their message with an academic argument well suited to a management journal.
You can read the final article – “Discussing three models of client:consultant collaboration for effective training interventions – a case study approach” in the Work examples section of the Business PR for 20|20 case study.
Nice to see an end result like that for a client
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