How to develop a messaging framework
An interesting storytelling project I am working on currently involves a very innovative start up company that has invented a completely new way of managing power on a yacht. In essence the brief is very simple, but the solution requires a great deal of thought. When the company founders talk about what they offer, people tend […]
Read MoreHow to develop an effective digital marketing strategy – for accountancy firms
This is a copy of my recent article ‘A giant leap’, outlining some of the key considerations for accountancy firms wishing to embark on or improve their digital marketing. It was originally published in Taxation magazine and if you have a subscription, you can read the original here. For those who don’t you can enjoy it in full […]
Read More3 ways to increase the persuasive impact of marketing copy
I went to a couple of the DMA’s #writerscrawl events last week and one in particular made me think. It was the ‘Words are Experience’ workshop by Lab Digital on the use of NLP (neuro linguistic programming) techniques in copywriting and the impact this can have on response rates. Funnily enough, it coincided with the […]
Read MoreBenefits of blogging
Just as a dressmaker wears the worst clothes and builders’ houses are always in a state of disrepair, the same has to true of the marketing and PR industry. As a freelance PR consultant juggling running a business with 2 young children, I rarely have much time to devote to my own blog or website. I’m […]
Read MoreIs content marketing a load of B&*$%@!^?
This blog in Marketing Week by Mark Ritson on content marketing caught my attention today because aside from the funny headline, the author makes some very valid points. He argues that whenever he looks at content marketing in any depth, he emerges feeling very old and cynical as there’s no substance to it as a discipline. […]
Read MoreCongratulations!
Last month I got the results of my IDM Digital Marketing Diploma and was delighted to learn that I passed my course with a credit. Having been anxious to have even achieved a basic pass, it was wonderful and very welcome news. As a freelance consultant working in an industry that is particularly fast moving, […]
Read MoreWhat makes a good case study?
Case studies are a stable of B2B digital marketing and they form a key part of any good content marketing strategy. They provide clear evidence of the benefits a particular supplier can offer their customers and yet it’s suprising how many companies fail to make the most of the opportunity they present. The majority of […]
Read More