Industrial PR – AIS

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Client Feedback

“We have been working with Lesley for around 12 months now and she has made a significant difference to our business. She is proactive, innovative and a finisher. I would highly recommend her.”

Simon Burras
MD of Applied Industrial Systems

Brief:

Applied Industrial Systems (AIS) engaged us to improve brand communications, generate publicity about their Crossrail project and demonstrate specialist expertise. They wanted to ensure they would be invited to tender for new critical infrastructure projects including HS2.

Highly technical project and required a good understanding of complex technology solutions Our brief included writing and placing case studies plus thought leadership articles, hosting a press event, re-developing their website and producing video case studies.

Results:

New website and consistent brand identity

Publicity for work on Crossrail and the Dartford Crossing in nationals and trades – coverage reached well over 3m people.

BBC interviewed AIS as tunnel control experts for Crossrail documentary.

Services Used: