B2B PR: Retail and logistics technology provider.
Position Zetes as a thought leader in all areas of supply chain management
Identify media coverage opportunities for consultants to comment on relevant issues
Produce thought leadership marketing content communicating company expertise – white papers, technical articles, customer case studies.
Write award entries for industry awards to show off key project success stories.
“Ability to think creatively and strategically. A strong grasp of technical and complex subject matters has been instrumental in helping us shape a strong brand profile locally and internationally.”
Over 120 pieces of thought leadership content placed over 18 months in key publications
Zetes were positioned as experts in their industry field, commenting on food safety, e-commerce, warehouse automation, compensation culture and mobile payment.
Won 5 industry awards – CILT Excellence Award and Retail Week Awards.