Startup PR: Online marketing utility.


Eooro engaged us for launch to develop brand credibility among small business owners. Their service provides a platform to build trust and reputation, with ‘on the spot’ online reviews.

Our brief involved placing articles to communicate Eooro’s service and support their SEO / PPC with high profile backlinks.


“A pleasure to work with, quickly understood our business and became an important part of our marketing strategy – someone you can depend on to work fast and efficiently.”

Gavin Mullins, CEO at Eooro


Launched Eooro as ‘championing the needs of SMEs’, created and placed a series of thought leadership articles. These commented on a wide array of business and consumer issues relating to online reviews. Articles highlighted Eooro’s USPs and included a backlink from a highly regarded domain.

Coverage saw Eooro commenting on everything from Black Friday sales, nomadic working, the Apprentice, user generated content for increasing conversion rates and why negative reviews are good for reputation.

Over a 3 month period, Eooro reached well over 2.5m CEOs with press coverage.