Startup PR: Employee engagement and wellbeing coaching.


The Dream Manager Programme launched a unique approach to improving employee engagement and wanted a PR campaign to generate interest and awareness.

Together we devised a strong marketing propositiontested it with focus groups and generated publicity to support the launch.

Press coverage was secured in all the key HR, coaching and business publications giving this start up a fantastic foundation for the future.

Dream Manager and Ground Agency

“I’m having a meeting with a main board director of a large IT company that reached out to us, as a result the PR activities – that’s real ROI, right there!”

Mike Greatwood, CEO & Executive Coach


  • Develop USP & market proposition for a new service approach & start up brand
  • Generate media coverage to build credibility and interest in the service

Secured over 20 pieces of press coverage in top business & HR publications, nationals and regional newspapers to publicise the launch.

Glowing product review and profile in the industry’s primary publication Coaching at Work

Wrote and placed thought leadership articles in top management journals including the Journal of Leadership & Development, giving the new brand vital credibility

Gave the business owner a strong foundation to build his business.