B2B PR: Port of Tyne.
Brief.
Port of Tyne wanted to build its reputation as thought leaders in the maritime industry and raise awareness of the Tyne 2050 strategic goals and Maritime Innovation Hub community.
Part of this brief included attending events and writing articles to be published externally, used on the Port of Tyne website and shared via social media to build brand engagement.
Port of Tyne also wanted help with award entries, ongoing B2B PR management and media relations, writing customer case studies and blogs, plus social media.
“I’ve worked with Lesley for a number of years and she has expert writing skills as well as a fantastic ability to immediately find the hook in a story. She forms great relationships with both clients and media and achieves excellent results.”
Results.
Won 2 Maritime UK 2020 Clean Energy Awards – Clean Energy Operator and Enabler
Attended events and wrote up blogs published in business media to publicise the Innovation Hub
Developed annual PR calendar and created content to ensure ongoing media coverage in key industry sectors including maritime, renewable energy and logistics
Supported the internal media and communications team with strategic PR services.