B2B PR: Executive coaching specialist.
Brief.
Aziz provides exclusive executive coaching and mentoring services to FTSE 250 companies and wanted to raise awareness of the specialist coaching on offer through its cadre of coaches.
The nature of Aziz’ business meant a thought leadership PR campaign was an ideal approach, targeting authoritative business and professional publications with issues based content that helped communicate the breadth of knowledge available via the company.
Been enormously helpful generating content and placing it in relevant media. It is not easy interviewing coaches and mentors for their opinions on leadership challenges but Lesley always does her research and comes well-prepared. She understands the coaching/training industry, the languages and nuances, and she positions us well.
Results.
Over 20 articles were written and published in strategic journals including Forbes, Coaching at Work, Edge Journal, Strategic HR Review, The HR Director and People Management.
Worked closely with coaches to understand upcoming issues and write interesting content.
Secured wider coverage in nationals including the Metro, commenting on royal body language.
Articles were shared published on the Aziz blog and social media channels to build company brand as a thought leader.