Financial PR: Anti Money Laundering.

Brief.

Promoting ACAMS’ European AML conferences to encourage journalists to attend and report from the event

Creating financial press coverage for AML events in Copenhagen, Dublin, Frankfurt, London, Luxembourg, Nicosia and Paris

Developing expert content and thought leadership articles on issues related to AML (anti-money laundering) and (FCP) financial crime prevention

Managing an international press office with local language editorial services and media relations.

Client:
Association for Certified Anti Money-Laundering Specialists (ACAMS)

“Able to develop a good understanding of complex financial concepts quickly and apply this to create interesting and informative thought leadership content which has been used across different geographies. Built relationships with influential financial media in Europe and generated a consistent level of media exposure to support international expansion.”

Angela Salter, Head of Europe at ACAMS

Results.

Local press coverage to support launches of ACAMS Chapters across Europe;

Established international media partnerships with publications to secure additional publicity and marketing support;

Doubled journalists at conference – reporters from Wall Street Journal, Bloomberg, The Times and key industry publications attended ACAMS’ conference, resulting in over 30 articles published highlighting the event;

Thought leadership articles on hot topics – sanctions compliance, human trafficking, de-risking, counter terrorist financing, financial crime investigations and 4th EU AML Directive, placed with European media.


Services Used.