B2B PR: Oil and gas project management consultancy.

Brief.

Develop a portfolio of business pr case studies as content for digital marketing.

Write engaging thought leadership articles on project & programme management to be placed in key industry and business publications to build brand awareness.

Help the company engage with journalists & influencers.

Client:
20 20 Business Insight

“Demonstrated excellent communications skills in writing a number of technical articles which have all been placed and provided great brand awareness for 20|20. She has built relationships with key media outlets and written press releases, which she has also placed and followed up. All in all I cannot recommend their services highly enough.”

Pete Walters, 20 | 20 Business Insights

Results.

Developed 7 approved business case studies, which were also placed within project management publications.

Secured over 20 business pr opportunities for 20|20 to comment within articles discussing project management effectiveness including The Times and PM Today, positioning them as experts.

Produced content for an ongoing thought leadership PR campaign

Wrote thought leadership article for peer-reviewed professional journal which received a 2014 highly commended award for excellence as an outstanding paper.


Services Used.