Storytelling for businesses

Good PR is a B2B PR, content creation and digital marketing company. We work with a wide range of clients providing core services including: brand building through B2B PR and media relations; content creation and copywriting; digital marketing with social media and email.

Our goal is to ensure that our clients are always telling a good story, with a relevant message that reflects their business goals and that the right people know about it.

Our approach

PR agencies come and go but as B2B specialists, we’ve demonstrated real staying power. Many of our clients have used our services for over 10 years and continue to do so. Why? Must be our clear values and results-driven approach.

Everyone’s striving for a growth mindset these days and it’s especially relevant for PR and marketing services. Whether it’s researching our clients’ businesses or learning new ideas to implement, we’re always looking to improve on our knowledge, capabilities and service quality.

As professional story-tellers, it goes without saying that we’re creative, enthusiastic and driven. If we don’t find our clients inspiring how can we infect others with the same buzz?

We’re also very honest and pragmatic. PR is an investment our clients choose to make in their businesses. We’ll never take on a project if we don’t believe we can deliver results as expected and we always do what we say we’ll do.

Industry Expertise

Our B2B industry knowledge and established contacts ensure we’ll get to grips with your business issues surprisingly quickly. We guarantee to make an immediate impact.

Finance, Tax & Accountancy

HR & Recruitment

Business & Management

Digital & Technology

Supply Chain & Logistics

Legal & Professional Services

Industrial & Construction

Compliance & Risk

Promise to clients

We know people can be sceptical when it comes to appointing a PR agency. They’re concerned about whether they will deliver.

We promise to ground all our recommendations in research and provide you with the best results possible.

You’ll be delighted with all the work we do and if you’re not, tell us why and we won’t charge you.


Clients can either work with us on a short-term project or on an ongoing basis, as an extension of their own team.


When you appoint us, we agree targets & deliver measurable results based on your objectives each month.


Our work comes from personal recommendations, clearly demonstrating our effectiveness and professional approach.

Cost Efficient

We charge a fair day rate and clients get sound advice, hands on support and a professional they can call on at any time.

Management Team

After a PR career including senior agency and in-house roles, Lesley Muir founded Good PR in 2007 to provide outsourced B2B PR and marketing services to SME businesses focusing on the workplace and management, technical, industrial and professional services sectors.

Companies in these industries have historically found it difficult to appoint a good agency, because they could not identify B2B PR and marketing partners with the right technical understanding of their commercial proposition.

We’re different. We always ‘get’ what clients do and can very quickly develop the knowledge needed to create a compelling story that your audiences want to hear and engage with.

In between working with clients and raising a family, Lesley Muir also found time to help co-develop a CIPR approved MSc Corporate Communications course at the London School of Economics, which she also helped teach for many years. She is an active member of the CIPR, holds the IDM Digital Marketing Diploma and has an MSc in Communications from the London School of Economics