About.

b2b content marketing lifeline

So many B2B brands have an outstanding product or service, but lack the time, resources and focus to ensure the right people know about them. That’s where I come in, helping niche brands to build an interesting story that engages their audiences.

As a pure B2B specialist, I have experience of many industry sectors although am most at home working with technology and professional services clients. Tax, accountancy, software, legal compliance, supply chain – these are my core areas of expertise.

I can help you audit your current marketing communications and refine your message to communicate with greater clarity and impact. I’ll help you to ensure the right people understand how your products or services could help solve their problems. And because I cover such a diverse range of clients and industries, I’m quick to get to grips with even the most technical briefs. Try me.

approach

flexible

Clients work with me on a fractional basis, either to deliver a short-term project or longer term, as an extension of their internal team.

value driven

When you appoint me, I will agree targets and deliver measurable results based on your objectives each month.

professional

All my work comes from personal recommendations, clearly demonstrating my effectiveness and professional approach.

cost efficient

I charge a flat rate fee and my clients get sound advice, hands on support and a true professional they can always rely on.

promise to clients

People can be sceptical when it comes to appointing external support. They’re concerned about whether they will deliver value. I promise to be different and to provide you with the best results possible. You’ll be delighted with the work I do and come to think of me as an extended part of your internal team.

about me

Hi, I’m Lesley Muir and founded my company Good Public Relations Ltd in 2007 to help B2B brands with outsourced marketing, PR and content creation services.  Companies in the technology, professional services and industrial sectors often find it difficult to find a B2B marketing or PR specialist with the right background to understand their value proposition. That’s where I come in.

Working with me is different. I always ‘get’ what clients do and can very quickly develop the knowledge needed to create a compelling story that your audiences want to hear and engage with.

I have had a long career in B2B marketing and PR, working both agency and client side since 1994 in the technology, industrial and professional services sectors. I also spent 10 years working as a part-time lecturer at the London School of Economics, where I co-developed the university’s CIPR approved MSc Corporate Communications elective. I hold the IDM’s Digital Marketing Diploma, have an MSc in Communication Studies from the LSE and a BSc in Chemistry with Business Administration.

Many people have a side hustle these days and not to be outdone, I have one too. Ten years ago I decided to pursue a second career alongside my PR and marketing profession and now also teach yoga. During the evenings and weekends I run a thriving and award-winning community studio, Be Happy Yoga. Combining my yoga and marketing interests gives me a perfect balance and I enjoy the variety it brings.

You are welcome to learn more about my yoga interests and teaching.

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