THOUGHT LEADERSHIP MARKETING | SERVICES
thought leadership strategy / writing thought leadership articles / writing white papers / developing thought leadership content / event pr
Educate your audience with thought leadership marketing
In the B2B sector, using thought leadership marketing to educate, create a distinctive brand plus build strong relationships and trust with stakeholders is a key strategy. But it’s time intensive and difficult to sustain due to the specialist skills and resources needed to continually create effective thought leadership articles and content.
I can help you to develop a thought leadership marketing strategy that meets your business objectives and execute it, with interesting thought leadership articles that can be placed in your key media and used as part of a wider content marketing strategy.
Over the years working with B2B clients on a long term basis to develop thought leadership content, I have developed detailed knowledge of specific industry verticals. These include accounting and finance, retail and supply chain plus business and management including human resources.
Sound good? It is. The results I consistently get for my clients speak for themselves.
“Lesley is able to develop a good understanding of complex financial concepts quickly and apply this knowledge to create interesting and informative thought leadership content which has been used across different geographies.”
Angela Salter, Head of Europe at ACAMS
Over 90 pieces of thought leadership PR generated for Zetes to educate the market and build trust with users.
Read the thought leadership pr case study and see examples of coverage generated on their media page.
Project management consultancy 20|20 Business Insight used my services over an 18 month period to develop a range of marketing content including case studies, thought leadership articles and use the content to build their media profile. Read the business pr case study.
Get in touch to talk about your business goals.
Could your PR & marketing be improved with expert thought leadership pr?
Work Examples: B2B Thought Leadership Marketing
Click on the logos below to read some of the thought leadership articles written for my clients.