THOUGHT LEADERSHIP MARKETING | SERVICES

thought leadership strategy / writing thought leadership articles / writing white papers / developing thought leadership content / event pr

Educate your audience with thought leadership marketing

In the B2B sector, using thought leadership marketing to educate, create a distinctive brand plus build strong relationships and trust with stakeholders is a key strategy. But it’s time intensive and difficult to sustain due to the specialist skills and resources needed to continually create effective thought leadership articles and content.

I can help you to develop a thought leadership marketing strategy that meets your business objectives and execute it, with interesting thought leadership articles that can be placed in your key media and used as part of a wider content marketing strategy.

Over the years working with B2B clients on a long term basis to develop thought leadership content, I have developed detailed knowledge of specific industry verticals. These include accounting and finance, retail and supply chain plus business and management including human resources.

Sound good?  It is. The results I consistently get for my clients speak for themselves.

CLIENT FEEDBACK

“Lesley is able to develop a good understanding of complex financial concepts quickly and apply this knowledge to create interesting and informative thought leadership content which has been used across different geographies.”

Angela Salter, Head of Europe at ACAMS

Case Study: Thought Leadership PR

Over 90 pieces of thought leadership PR  generated for Zetes to educate the market and build trust with users.

Read the thought leadership pr case study and see examples of coverage generated on their media page.

READ THE CASE STUDY

Case Study: Ongoing Business PR for SME

Project management consultancy 20|20 Business Insight used my services over an 18 month period to develop a range of marketing content including case studies, thought leadership articles and use the content to build their media profile. Read the business pr case study.

READ THE CASE STUDY

Get in touch to talk about your business goals.

Could your PR & marketing be improved with expert thought leadership pr?

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Work Examples: B2B Thought Leadership Marketing 

Click on the logos below to read some of the thought leadership articles written for my clients.

Find out more about the skills and industry experience I bring to thought leadership marketing.

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