CASE STUDY

START UP PR  / B2B SECTOR

Services used: Marketing & PR proposition development / PR strategy for a start up business / Media & influencer relations / Copywriting & Thought leadership articles / Event PR

Brief: Generate publicity to support launch campaign

“Working with Lesley is a breath of fresh air. Not only is she a seasoned PR professional who delivers results time after time for our clients, she always adds extra value with her capacity to contribute broadly across all aspects of the marketing mix. A very valuable ‘go to’ member of our team.

Andi Coope, Managing Director, GROUND.agency 

“I’m having a meeting on Monday with a main board director of a large IT company that reached out to us, as a result of one of her pr activities – that’s real ROI, right there!”  

Mike Greatwood, CEO, The Dream Manager Programme Europe 

Background

The Dream Manager Programme launched its unique approach to employee engagement in summer 2015 and GROUND, the retained marketing agency wanted a startup pr campaign to generate interest in its services. Together we devised a strong marketing proposition, tested it with focus groups and generated some good business pr to support the launch. The results achieved speak for themselves.

 

Startup PR Brief

  • Help to develop a strong USP & market proposition for a new service approach & start up brand
  • Generate online pr & media coverage to build credibility and interest in the service.

Results

Secured over 20 pieces of press coverage in top business & HR publications plus regional newspapers to publicise the launch of Dream Manager including The Times, Personnel Today, HR Director and Director magazine.

Placed and managed a glowing product review in Coaching at Work which resulted in a 2 page profile in the industry’s primary publication.

Wrote and placed a series of thought leadership articles in top management journals including the Journal of Leadership & Development to give the new brand vital credibility in business development situations.

Gave the business owner a strong foundation from which he could build his start up business and grow a strong and trusted brand.

Work examples: PR for Startup Companies

Click on the logos below to read just some of the press coverage generated during the startup pr campaign. You can view the full range on The Dream Manager Programme website.

Learn more about my marketing and digital pr skills

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