CASE STUDY

FINANCIAL PR 

Services used: Financial PR strategy / Thought leadership articles / Influencer & media relations / Content development / Event PR

Brief: Generate media coverage & build brand awareness across Europe

“Lesley is able to develop a good understanding of complex financial concepts quickly and apply this knowledge to create interesting and informative thought leadership content which has been used across different geographies. She has helped us build relationships with influential financial media in key European business locations and generate a consistent level of media exposure to support our international expansion.”

Angela Salter, Head of Europe at ACAMS

Background

ACAMS (Association for Certified Anti-Money Laundering Specialists) appointed me as a financial PR consultant to help build its profile in Europe as the global education partner of choice for professionals working in AML, financial crime prevention and compliance, to promote its gold standard CAMS certification and annual European AML Conference. I have also provided international financial pr services in the UK, Ireland, Cyprus, France, Germany, Netherlands and Nordic countries.

Financial PR Brief

  • Promoting ACAMS’ 2015 and 2016 European AML conferences to encourage journalists to attend and therefore report from the event
  • Creating financial press coverage for Chapter launches and specialist AML events in Copenhagen, Dublin, Frankfurt, London, Luxembourg, Nicosia and Paris
  • Developing expert content and thought leadership articles on issues related to AML (anti-money laundering) and (FCP) financial crime prevention
  • Managing an international press office for ACAMS with local language editorial services and media relations.

Results

Secured local press coverage to support launches of ACAMS Chapters across Europe during 2015/16;

Established international media partnerships with key trade publications to secure additional publicity and marketing support;

Doubled number of journalists in attendance. Prominent reporters from Wall Street Journal, Bloomberg, The Times and key industry publications now attend the ACAMS conference each year, resulting in over 30 articles published highlighting the event;

Generated thought leadership articles on topics including international sanctions compliance, human trafficking indicators, de-risking, counter terrorist financing, financial crime investigations and 4th EU AML Directive, which have been placed with leading publications across Europe.

Work examples: Financial PR

Click on the logos below to read some of the financial press coverage generated.

Find out more about my skills and background in financial PR

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