CASE STUDY
FINANCIAL PR

Services used: Financial PR strategy / Thought leadership articles / Influencer & media relations / Content development / Event PR
Brief: Generate media coverage & build brand awareness across Europe
“Lesley is able to develop a good understanding of complex financial concepts quickly and apply this knowledge to create interesting and informative thought leadership content which has been used across different geographies. She has helped us build relationships with influential financial media in key European business locations and generate a consistent level of media exposure to support our international expansion.”
Angela Salter, Head of Europe at ACAMS
Background
ACAMS (Association for Certified Anti-Money Laundering Specialists) appointed me as a financial PR consultant to help build its profile in Europe as the global education partner of choice for professionals working in AML, financial crime prevention and compliance, to promote its gold standard CAMS certification and annual European AML Conference. I have also provided international financial pr services in the UK, Ireland, Cyprus, France, Germany, Netherlands and Nordic countries.
Financial PR Brief
- Promoting ACAMS’ 2015 and 2016 European AML conferences to encourage journalists to attend and therefore report from the event
- Creating financial press coverage for Chapter launches and specialist AML events in Copenhagen, Dublin, Frankfurt, London, Luxembourg, Nicosia and Paris
- Developing expert content and thought leadership articles on issues related to AML (anti-money laundering) and (FCP) financial crime prevention
- Managing an international press office for ACAMS with local language editorial services and media relations.
