CASE STUDY

DIGITAL PR / INDUSTRIAL SECTOR

Services used: Thought leadership PR / Editorial copywriting / Social media strategy / Industrial PR

Brief: Generate publicity to support lead generation

“Lesley has built strong relationships with decision makers in our organisation and become a key part of our marketing team. She knows exactly how to develop a strong story angle, is very creative and is helping us to broaden our use of social media to reach new audiences. Getting sales leads as a result of her work is a testament to the impact she has had on our marketing efforts.”

Melissa Collins, Indigo Software

Background

Indigo Software is an independent warehouse management software provider based in Durham and the Philippines. The company approached me following a recommendation from an industry journalist.

 

Industrial Digital PR Brief

  • Develop interesting industrial pr content – articles, blogs and case studies – to demonstrate Indigo’s thought-leadership position
  • Identify opportunities to generate relevant press coverage and secure placements and interviews for Indigo consultants to comment in the UK and Asia.
  • Provide ongoing digital pr consultancy services and social media support.

Results

48 articles published over 12 months with 2 direct sales leads generated.

Indigo’s clients regularly comment on how well regarded the company’s consultants are within the industry press.

Indigo are so pleased they’ve created an ‘In the Media’ section on their website to highlight the results achieved from their digital pr campaign.

Work Examples

Click on the logos below to read some of their industrial and business press coverage.

Learn more about my industrial and digital pr skills

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