CASE STUDY

FINANCIAL CONTENT CREATION / TAX & ACCOUNTANCY SECTOR

Services used: Content marketing strategy for the web / Financial content creation / Social media / Blogging & e-newsletters / Digital pr & media relations

Brief: Generate content for marketing and pr

“If I Google myself I see over 3 pages of articles on tax and financial topics, all written and placed by Lesley Muir and clearly demonstrating the impact of her work for RJP.” 

Lesley Stalker, Head of Tax at RJP LLP

Background

RJP is a firm of accountants and tax advisers and they originally engaged me to help them maximise the benefit of being awarded ‘Smaller Tax Team of the Year’ at the Lexis Nexis Taxation Awards. I support them with financial content creation, blogging, managing their social media and client newsletter, plus ensuring they maintain a strong media profile and add value as thought leaders for their core audience of business owners.

On Budget and Autumn Statement Day, RJP is quick to comment on key developments with a distinctive interpretation of the changes and further articles placed in key business media.

Results

Engaging newsletter articles consistently achieve open and click through rates well above industry average levels;

Ongoing content marketing calendar management with 5 blogs on tax related issues created and shared on social channels each month;

Further articles giving tax advice written and placed in key business and financial publications.

Digital PR strategy complements organic SEO activity to ensure marketing content developed generates optimum impact for SEM rankings.

Work examples: Financial Content Creation

Click on the logos below to read some of their industrial and business press coverage.

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