Technical PR: Supply chain software developer.
Brief.
Develop interesting content – articles, blogs and case studies – to demonstrate Indigo’s thought-leadership position as a warehouse management software provider.
Identify opportunities to generate relevant press coverage and secure interviews for Indigo consultants to comment in the UK and Asia.
Provide ongoing digital PR consultancy services and social media support.
“Knows how to develop a strong story angle, is very creative and getting sales leads as a result of her work proves the impact she’s had on our marketing.”
Results.
Over 50 articles published in 12 months with direct sales leads generated.
Indigo’s clients regularly comment on seeing the company featured within the industry press.
Coverage is a key driver of organic traffic to Indigo website and visits are increasing YoY.
Indigo created an ‘In the Media’ section on their website to highlight their press coverage.