Startup PR: Netflix style e-learning service.
Brief.
L&D specialist GoodHabitz had started a new operation in the UK and needed to improve awareness with trade media coverage. Although the company was well known in the Netherlands, they were entering a very crowded market in the UK and needed to develop their credibility. Being featured in industry articles would validate their other marketing activities and also support the sales team who were targeting HR directors and L&D managers.
Over a 12 month period, a PR campaign was developed to include promoting the wide range of courses available, contributing to feature articles, creating new customer case studies and publicising GoodHabitz’ own trend reports.
"Wow! Lesley I love it! I think it's informative and inspiring and really gets to the core of our brand and it's benefits! I couldn't change a thing. Great writing!
Results.
Over 70 pieces of coverage published in key business media over a 12 month period
70% of articles promoted key online courses and included backlinks to the GoodHabitz website
Generated new case studies to communicate customer success stories
Secured speaking opportunities and helped create seminar presentations
Contributed to measurable increase in unprompted brand awareness