3 ways to increase the persuasive impact of marketing copy
I went to a couple of the DMA’s #writerscrawl events last week and one in particular made me think. It was the ‘Words are Experience’ workshop by Lab Digital on the use of NLP (neuro linguistic programming) techniques in copywriting and the impact this can have on response rates. Funnily enough, it coincided with the […]
Read MoreBenefits of blogging
Just as a dressmaker wears the worst clothes and builders’ houses are always in a state of disrepair, the same has to true of the marketing and PR industry. As a freelance PR consultant juggling running a business with 2 young children, I rarely have much time to devote to my own blog or website. I’m […]
Read More10 must do tips for effective thought leadership pr
As a B2B PR specialist most of the work I now do with clients is online, with many different specialist publications aimed at decision makers in each field. Due to the pressures facing journalists of maintaining a 24 hour news and information culture, by-lined articles have become one of the most important B2B PR tactics,
Read MoreThought leadership PR in action
As a quick follow up to my earlier blog with tips on how to write a good thought leadership pr article, I received the very pleasing news that one of these articles, which was published in the Industrial and Commercial Training Journal, has been awarded a Highly Commended by the publishers. This serves as a great […]
Read MoreWhat makes a good case study?
Case studies are a stable of B2B digital marketing and they form a key part of any good content marketing strategy. They provide clear evidence of the benefits a particular supplier can offer their customers and yet it’s suprising how many companies fail to make the most of the opportunity they present. The majority of […]
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