CASE STUDY

B2B PR / MANAGEMENT SECTOR

Services used: Business to Business PR consulting / Content development & Editorial copywriting / Thought leadership articles & White papers / Influencer & media relations / Press office services

Brief: Develop marketing content to support brand development

“I have used Lesley this year to provide a PR service, she has demonstrated excellent communications skills in writing a number of technical articles which have all been placed and provided great brand awareness for 20|20. She has built relationships with key media outlets and has written press releases, which she has also placed and followed up. All in all I cannot recommend Lesley’s services highly enough. She is a key part of our marketing machine.”

Pete Walters, 20|20 Business Insights

Background

International project management training and consultancy provider 20|20 Business Insight engaged me as a business pr specialist. The company had an excellent client base but no evidence to support this work and wished to build brand awareness beyond its traditional industry focus.

 

Business PR Brief

  • Develop a portfolio of business pr case studies as content for digital marketing
  • Write engaging thought leadership articles on project & programme management to be placed in key industry and business publications to build brand awareness
  • Help the company develop working relationships with key journalists & influencers.

Results

Worked with client to develop 7 approved business pr case studies, which were also placed in sequence within project management publications

Secured over 20 business pr opportunities for 20|20 to comment within articles discussing project management effectiveness including The Times and PM Today, clearly positioning them as experts in their field

Produced the required content for an ongoing thought leadership PR campaign

Wrote a thought leadership article for a peer-reviewed professional journal which received a 2014 highly commended award for excellence as an outstanding paper.

Work examples: Business PR Consulting

Click on the logos below to view examples of specialist content developed.

Learn more about my industrial and digital pr skills

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