About lesley.muir

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So far lesley.muir has created 12 blog entries.

What makes a good case study?

Case studies are a stable of B2B digital marketing and they form a key part of any good content marketing strategy. They provide clear evidence of the benefits a particular supplier can offer their customers and yet it's suprising how many companies fail to make the most of the opportunity they present. The majority of [...]

Trade shows are very much alive

Every 4 years, one of the largest trade events for the logistics and supply chain sector, IMHX, takes place at the NEC. It attracts a huge audience from across all aspects of the warehousing, logistics and transportation industries and a large number of trade journalists. I was at the show working with my client Indigo [...]