How to develop a messaging framework
An interesting storytelling project I am working on currently involves a very innovative start up company that has invented a completely new way of managing power on a yacht. In essence the brief is very simple, but the solution requires a great deal of thought. When the company founders talk about what they offer, people tend […]
Read MoreHow to develop an effective digital marketing strategy – for accountancy firms
This is a copy of my recent article ‘A giant leap’, outlining some of the key considerations for accountancy firms wishing to embark on or improve their digital marketing. It was originally published in Taxation magazine and if you have a subscription, you can read the original here. For those who don’t you can enjoy it in full […]
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