Good PR » 2016 » November

3 ways to increase the persuasive impact of marketing copy

I went to a couple of the DMA’s #writerscrawl events last week and one in particular made me think. It was the ‘Words are Experience’ workshop by Lab Digital on the use of NLP (neuro linguistic programming) techniques in copywriting and the impact this can have on response rates. Funnily enough, it coincided with the […]

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