3 ways to increase the persuasive impact of marketing copy

I went to a couple of the DMA’s #writerscrawl events last week and one in particular made me think. It was the ‘Words are Experience’ workshop by Lab Digital on the use of NLP (neuro linguistic programming) techniques in copywriting and the impact this can have on response rates. Funnily enough, it coincided with the [...]

People say ‘Never sit on the fence’ but if you’re in B2B PR you have to!

I got my regular newsletter from the CIPR last week and was pleased to see that their timing was impeccable. They had published a very interesting article looking at Donald Trump’s election campaign on the same day the results were announced. One of their other articles caught my attention too. This was a piece by [...]