Benefits of blogging

Just as a dressmaker wears the worst clothes and builders' houses are always in a state of disrepair, the same has to true of the marketing and PR industry. As a freelance PR consultant juggling running a business with 2 young children, I rarely have much time to devote to my own blog or website. I'm [...]

Is content marketing a load of B&*$%@!^?

This blog in Marketing Week by Mark Ritson on content marketing caught my attention today because aside from the funny headline, the author makes some very valid points. He argues that whenever he looks at content marketing in any depth, he emerges feeling very old and cynical as there's no substance to it as a discipline. [...]

10 must do tips for effective thought leadership pr

As a B2B PR specialist most of the work I now do with clients is online, with many different specialist publications aimed at decision makers in each field.  Due to the pressures facing journalists of maintaining a 24 hour news and information culture, by-lined articles have become one of the most important B2B PR tactics, […]

Thought leadership PR in action

As a quick follow up to my earlier blog with tips on how to write a good thought leadership pr article, I received the very pleasing news that one of these articles, which was published in the Industrial and Commercial Training Journal, has been awarded a Highly Commended by the publishers. This serves as a great [...]