Last month I got the results of my IDM Digital Marketing Diploma and was delighted to learn that I passed my course with a credit. Having been anxious to have even achieved a basic pass, it was wonderful and very welcome news. As a freelance consultant working in an industry that is particularly fast moving, [...]

What makes a good case study?

Case studies are a stable of B2B digital marketing and they form a key part of any good content marketing strategy. They provide clear evidence of the benefits a particular supplier can offer their customers and yet it's suprising how many companies fail to make the most of the opportunity they present. The majority of [...]

Trade shows are very much alive

Every 4 years, one of the largest trade events for the logistics and supply chain sector, IMHX, takes place at the NEC. It attracts a huge audience from across all aspects of the warehousing, logistics and transportation industries and a large number of trade journalists. I was at the show working with my client Indigo [...]